What is the GDPR?
The General Data Protection Regulation (GDPR) is a recent European regulation replacing the current European Union (EU) Data Protection Directive. Its purpose is to ensure the security and protection of the personal data of people in the EU (residing or transitory). It is, essentially, a "Bill of Consumer Data Rights."

While BlackWire Marketing LLC / KloudWire is not based in the EU, many of its customers are and will be. The GDPR regulates the processingof data, which includes the collection, storage, transfer or use, of personal data about EU individuals. Thus, where EU data is concerned, KloudWire will have to comply with GDPR as well. Rather than maintain two levels of data security, we have opted to elevate our security and processing standards to GDPR-mandated levels for everyone.

Will BlackWire Marketing LLC / KloudWire be compliant with the GDPR by 25 May 2018?
Yes. BlackWire Marketing LLC / KloudWire will be compliant on or before 25 May 2018, the date the GDPR comes into force in the EU. We have a deep commitment to the privacy and security of your data, as well as your ability to access it. Maintaining compliance to GDPR constitutes no significant change in our philosophy or business practices.

Will our customers be able to use BlackWire Marketing LLC / KloudWire products and services without risking a breach of the GDPR?
That's up to you. Our company will be GDPR compliant by 25 May 2018, and will ensure that tools exist such that BlackWire Marketing LLC / KloudWire vendors can be GDPR compliant. But, while we may provide the tools to its vendors to ensure they can be GDPR compliant, it is the responsibility of the individual vendor to ensure that its business is compliant.

How has BlackWire Marketing LLC / KloudWire been preparing for the GDPR?
Because the spirit of the GDPR is in line with BlackWire Marketing LLC / KloudWire's philosophy and values, with an emphasis on customer data security and privacy, compliance with the GDPR has been more a matter of codifying our policies than a radical shift in our business model.

Security and Privacy:
Data privacy is of paramount importance to us. To that end, not only have we employed industry standard best practices, but we have also contracted a world class security firm to ensure BlackWire Marketing LLC / KloudWire is fortified against breach. We are ensuring that our vendors can adhere to the highest customer opt-in standards.

Assurance of Rights:
Our goal is to allow you, the customer, to exercise your rights under the GDPR, including transparent access to data, and protection from unauthorized use of said data. Our practices will ensure these rights.

Do these changes affect BlackWire Marketing LLC / KloudWire customers in any way?
Yes. As stated above, we can provide updated contractual terms for you, and we can facilitate your compliance with the GDPR. The rest is up to you.

This page was updated on 1st May 2018 and replaces the prior version in its entirety.


BlackWire Marketing, LLC
1292 High St - Suite 219
Eugene OR 97401 USA